About Me: Bruce Hampton

I arrived at Web design after long and varied careers as a wildlife biologist, outdoor instructor, computer whiz, and foremost, a writer.

My science and outdoor training filled me with a sense of wonder, giving me a deep respect for and interest in the complexity of our natural world. A fascination with computers built on those skills and added another: how to work in a beautiful medium with many kinds of tools to create both graceful yet functional designs. Finally, my love of words and respect for written and visual communication led to the publication of four nationally acclaimed books, one of which was a finalist for the 1994 PEN West Award and named in the top ten books of the year by the Seattle Times.

Unlike many Web designers who have computer knowledge but lack writing or attention-to-detail skills, these come naturally to me. I'm particularly skilled at writing and editing Web content, utilizing the precise and economical language demanded by today's Web visitor. My specialty is public interest, nonprofit conservation Websites—particularly those dealing with environmental or natural resource issues.

design tips: content is king


Carefully consider your Website goals. The World Wide Web is not a good advertising medium in the usual sense; an "online brochure" isn't what most visitors desire—they want information, often lots of it, and if that information is deemed valuable, they reward those sites with increased visitation. A Website is often deemed the "public persona" of your business or service, and I can help you decide what that persona will be.

I work in Web design to help others make effective use of what is to me a fascinating medium. I truly believe in the power and beauty of the Internet to help us communicate better, share knowledge, and build stronger community.

Ultimately, I enjoy providing the highest quality customer service. I value getting to know my clients, learning their business, and helping them realize their visions. I consider myself fortunate to do that through work that's both meaningful and enjoyable. And oh yes, like puffins, I love to fish!